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We have a lot of students who both take and successfully complete our Certified Wellness Coach program. Once we get these coaches through our program, one of the next questions that they typically will have is “what do I do with this credential”? A lot of coaches don’t know of all the job possibilities for a coach and corporate wellness coaching is a real possibility. All one has to do is think about the condition of the American worker. Case and point made. Corporate wellness coaching is quickly becoming one of the biggest revenue streams for wellness coaches. This aspect of business cannot be ignored by any coach, though.

The fact that so many of us work 10 or 12 hours a day means that our lifestyle is largely what we do for work. And while this can be good for the financial bottom line, sometimes there’s a cost to putting in that much time or effort into anything, much less a job. A worker who sits behind a PC or laptop will definitely benefit from a worksite ergonomic evaluation from a coach. The warehouse worker who struggles to lift and manipulate product or load product into trucks will also have a special need that is best understood by a wellness coach working in the environment that the workers themselves are likely to be in. Sometimes this means a wellness coach could be in a food warehouse freezer or in the cab of a large delivery truck out in the field. It’s a diverse job, and probably the most fun a coach could ever hope to have doing it.

While our original wellness coach program provides a little direction for making good business decisions and working as a coach, a lot of coaches see themselves working more in a corporate environment. In this way, the coach can help more than just one person at a time. Instead, they are likely to work with groups of 20-50 people in certain settings. In fact, research shows that the best ratio for coach to employee count is 1:250. Prior to launching our wellness coach programs in the United States, we would typically see one wellness coach assigned to a warehouse of 1500 employees, but the logistics matter here. In this case one coach was being deployed for 40 hours of work each week Still, there was clearly a case to be made for adding a second or third coach to help with the workload. So if one corporation needs three coaches, Then the math quickly adds up to demonstrate the need for knowledgeable, certified wellness coaches.

What makes corporate wellness coaching different than traditional wellness coaching is the delivery model. Our Certified Wellness Coach program outlines how to work with clients one-on-one. Corporate wellness coaches require different interaction skills and generally will be required to interact with upper-levels of site management. The skill sets required of a corporate wellness coach are far different than a traditional wellness coach as well. This includes generating proposals, business models, and delivery models, working with technology and integrating services into work cultures that can be quite diverse. It also requires the use of solid reporting skills, which means that aggregate data and health risk appraisals are vital to the process. This all has to be understood upfront by corporate wellness coaches.

We are excited to announce our new Corporate Wellness Coach program through the Cosgrove Group. Look for this program to launch before the end of 2012. At this point, our growing list of programs is a little less than what we had hoped but after the launch of our new Corporate Wellness Coach program, we look forward to delivering level II and level III courses for our original Wellness Coach program as well.

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